Skills and Qualifications
As a marketer, I bring over 8 years of experience in marketing, spanning content creation, campaign management, brand development, and sales enablement. My background includes contributing to early-stage start-ups and fast growing companies, scaling national programs, and supporting government-funded initiatives across Canada, with hands-on experience in B2C, B2B, and B2G marketing.
Throughout my career I’ve led cross-functional teams, managed multi-million-dollar pipelines, and delivered measurable growth through both strategy and execution. I’m equally comfortable setting direction at the leadership level or rolling up my sleeves to produce creative, content, and digital assets that drive results. Here’s a snapshot of the skills and qualifications that help me deliver measurable impact.
AI for Content & Copywriting
- ChatGPT → Iterated on tone, style, and audience-specific messaging; built persona-based prompts and custom instructions aligned with various ICPs while meeting brand standards.
- Jasper → Out-of-the-box content creation for blogs, ad copy, and email campaigns at scale. Used for SEO oriented content domain authority and B2C marketing campaigns.
Journey + Impact: Having used most of these tools for almost 3 years now (time flies), I’ve grown from simple prompting to developing brand-safe persona frameworks, enabling consistent publishing cadence and maintaining content quality at a fraction of the cost, all without a full content team.
AI for Research & Insights
- Perplexity → Accelerated market research, competitor analysis, and trend identification; transformed raw data into team-ready reports.
- ChatGPT → Summarized findings, built marketing briefs, and generated campaign ideas.
- Journey + Impact: Learned to integrate AI into research-to-reporting workflows, cutting insight delivery time from days to hours and making complex data accessible to wider teams.
Journey + Impact: Learned to integrate AI into research-to-reporting workflows, cutting insight delivery time from days to hours and making complex data accessible to wider teams, especially when working with text-heavy documents like yearly federal and provincial budgets or proposal calls.
AI for Creative & Design
- Image generation tools: MidJourney, Leonardo, ChatGPT (DALL·E) → Custom-branded imagery through consistent prompts.
- Video & audio generation: Runway.ml, Google Veo, Synthesia, HeyGen, 11Labs → Video explainers, AI voiceovers, and multimedia assets.
- Adobe Suite AI & Canva → Automated editing, background removal, and rapid creative iterations.
Journey + Impact: Progressed from AI-assisted edits to full campaign-ready creative pipelines, enabling polished multimedia delivery under tight timelines.
AI for Web & Technical Work
- ChatGPT Codex → Wrote and debugged HTML/CSS for landing pages and websites.
- Claude Code / Vibe Coding → Experimented with AI-assisted coding, troubleshooting and dev support.
- CMS Integration (Strapi) → Refreshed content, optimized layouts, and addressed technical gaps with AI support.
Journey + Impact: Advanced from ad-hoc fixes to mostly self-sufficient web management, reducing reliance on developer resources and speeding up site updates. See below and example of a webpage fully designed, developed and deployed using out of the box AI tools.
By Ian Gordon 